Just from looking at this film poster you may feel that something bad is about to happen from the dark atmosphere and the scary looking man with a mask covering his face hiding in the dark. There aren’t many colours in this film trailer, but the colours that do appear are shadowy and sinister, we have a black shadow on the top and bottom of the film poster, this could connote that something bad is about to occur in the household and especially to the woman who is standing still and very unaware of her surroundings. Apart from black, the film poster also includes a great deal of brown from all different shades. The brown is generally used on the house’s furniture and surroundings.
The first thing we look at when we are looking at this film poster is the still woman, we immediately notice her as she is beyond the darkness and stands out to us as she’s wearing a red and white chequered top which stands out due to the vast amount of brown and black used. The NVC on the woman’s face looks as though she is frightened but also does not know what event will happen next. After noticing the woman, we instantaneously turn our attention to the head of a man creeping from the dark, we notice this as the mask is a dirty white and it’s appearing from a largely dark atmosphere. Although the man doesn’t have an expression on his face (as he is wearing a bag with holes over his face) we instantly assume he is the one who will be terrorizing the woman as he is isolated from her but his body position is faced towards her as though he is about to lash out and attack her from within the darkness hence the caption reading ‘We tell ourselves there’s nothing to fear, but sometimes we’re wrong’.
A vast majority of the brown is from the furniture in the house, this could indicate that the house is located in a private location and away from society and has a more ancient than modern atmosphere due to the wooden table, wooden shelves, wooden flooring. A clue to suggest that the house is located in the woods would be the stuffed animal head of a deer hanging on the wall hinting that the animals used to decorate the home have been hunted and stuffed themselves. The house being so tidy and in place could mean that people don’t live there very often which links to the caption on the other film poster ‘Because you were home’.
The messages in this poster are primarily visual as there aren’t many verbal clues as to what will take place in this movie apart from the one caption ‘We tell ourselves there’s nothing to fear, but sometimes we’re wrong’. This caption tells us that something horrific may happen and we as the audience or the characters themselves are wrong to tell ourselves there’s nothing to fear.
The intended audience of this movie would probably be in the age range of 16 – 30, mainly males. Males at the age of 16-30 would most likely watch this movie because during this age, their most watched genre of movies would most likely be horror and they may prefer the suspense and tense feeling horror movies give them than generally most females would. Females are less likely to watch this movie as females tend to be more squeamish and their least favourite movie stereotypically is horror movies, but this doesn’t stereotype for all females, some females also love the tense and suspense given off by the horror movies.
The cast for this movie only consists of five members, three of which have masks on throughout the entire movie, therefore the actor and actresses are hidden to the audience, this makes the audience wonder who the three killers may be and keeps the audience in suspense. The two main characters whose names are on the film poster shows that they are following conventions by putting the names of the main actor and actress on it. The main actor and actress who are being terrorized are known to the public but they are not Hollywood’s biggest actors/actresses can make the movie seem more like reality as the audience are not too familiar with the actor/actress being in every other movie.
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