The use of a long shot in this image could connote a feeling of danger, in other words the people in the image are show to be performing a form of exorcism, and image could connote that the people’s feelings are as there not safe and the room seems bigger than it actually is, therefore they feel unsafe.
The focal point of this image is a boy on the roof of the room, firstly the boy is at a stance which denotes a crucifix shape, this could connote this film has a religious story line or set in a religious area, however the boy is looking over the table of people undertaking the exorcism and the area around him is extremely bright contrasting with the rest of the image, therefore in my opinion it connotes that the boy is being watched by God especially and is going to prove to people that God is able to make good of any evil situations.
The use of a long shot also could show the peoples inner thoughts, for example they feel so unsafe that they feel minuscule and helpless. The use of a flame in the middle of the table could connote danger and an evil force lurking in the remains of the house.
To anchor the audience the maker of this movie poster has been intelligent by putting little information of the movie on the poster, and just writing “Based on true events” above the focal point on the image, therefore a buzz will be created about the movie with the audience judgments of what would actually happen in the movie, therefore people will want to see the film.
The lighting in this poster is rather dark, which can connote an evil force occurring in the area, using a sepia tint on the poster it shows that this is an old fashioned movie in term that the movies events may have occurred from past events.
The poster shows no actor’s names or directors’ names, this therefore breaks normal conventions and makes the film seem more real in the state that it’s based on true events, this poster also is more of a teaser for what the film has to come and does well to create a buzz about the film intentionally.
The use of the tagline “what if the only explanation for what you saw was unbelievable?” shown in a tiny font so when people see this poster they have to take a closer look at the poster, therefore more people will look at the poster properly because its breaking normal conventions of having a large tagline, therefore making this poster stand out from other posters.
This poster is intelligent in the fact that there is no emotion show on the people’s faces in the image, showing the individuals with a dark shadow surrounding them, connoting a evil presence, also you can see the people bowing their heads, which could also add to the whole idea of a religious plot in the movie because the focal point also connotes a religious view.
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