Promotion

PRE PROMOTION

Before a film gets released in the cinema, it is usually advertised on television or you would see it on bus stop shelters or on the buses themselves, this makes it seen by the general public and they may find an interest with the film and decide to watch it. It is very important a film to get as much pre-promotion as possible as pre-promotion is what makes the public want to go and watch the film.

Most the time before a film is released into the cinema it is usually advertised on bus stop shelters where people can visible see it. By

placing it on a bus stop people will automatically look at it whilst waiting for thebus and by putting the date on the image, it lets the public know when the film is released in the cinema for them to be able to watch it.

Here i have created my own bus stop shelter advert by producing it on Adobe Photoshop, i did this by finding a image on Google of a bus stop shelter and put our 'Lullabye' poster on it by warping it into shape to make it look as though it belongs on the image of the bus stop shelter. Although on the teaser trailer for 'Lullabye' we did not reveal the release date, I put the date of release for the film on the bus stop shelter because the public need to know when the film is out to be able to watch it in the cinema.

When you enter a cinema you will always notice the variety of different film posters either

hanging on the wall, promotional cut outs or

above the till and this is to catch the attention of people who have entered the cinema buying

tickets to watch a movie.

A first impression of a movie is really important as this will catch the publics eye when they pass by in the cinema. Here i have saved an image of a cinema i found on google and warped our 'Lullabye' film poster on it to make it look how it would if it were a real film to be promoted.

Film promotion on buses are very common for any genre of film. It manages to catch the eye of passers by, people in their cars or people on

other buses which really promotes the film. The film promotion on the

buses usually consist of a image(s),

the title of the movie which is usually the largest to catch the most attention, the slogan (She dares YOU to sing a Lullaby), a rating from a popular magazine (Best horror of the year ***** - Empire) and the date of when it's showing in cinemas. Here i have promoted our film 'Lullabye' on a London bus by using Adobe Photoshop.

POST PROMOTION

Usually after films are released in the cinema, they are released on DVD (Digital Versatile Disc).
This way people can purchase their favourite movie which they watched in the cinema or a movie they wanted to watch but have not yet seen and re-watch it as many times as they like in the comfort of their own home. DVDs are sold in most grocery stores and there are also stores which specialize in selling a wide range of DVDs of different genres, languages and age ratings. An example of a store which specializes in selling a wide range of DVD's is HMV. A few months after the film gets released in the cinema is gets released on DVD, for post-promotion i have put our 'Lullabye' film poster onto a blank DVD case to make it look like it has been released on DVD. For our original film poster the 'Lullabye' title goes at the bottom but when we looked at conventions of DVDs we noticed that the title is usually at the top of the DVD although the title is at the bottom of the film poster so we decided to follow this convention. We also included a review from the popular magazine Empire to put a label of how good the film is so it'll catch the audience's eye when they come across it in the cinema. By saying it is the "best horror of the year" with 5 stars, it puts it right at the top of the list for every horror movie fan to watch the movie seeing as it's reviewed the "best horror of the year". To make it look more like a DVD we also put the BBFC age certificate on it and in our case it's a 18 certificate film due to it being a horror movie. Other logos include the HD DVD logo which most DVDs have on them and our BLFL logo.

Another option of viewing a movie at home is Blu-ray which allows information to be stored at a higher density than is possible with the lasers used for DVDs. This allows the image of the movie to be in a high definition. Blu-ray Discs are usually priced at a higher price than DVDs due to the amount of high definition featured in the movie for the best experience whilst watching the movie.

When films are released on DVD they are also usually released on blu-ray disc which means that the film can be viewed in a more higher definition than DVD. The

images appear to be more 'clearer' and 'real' which would make watching a horror film twice as scary as it'll look like it's actually there.

I have used the same image i used for the DVD but instead i found a blank blu-ray disc case to insert the image into. By releasing our film on the blu-ray disc it allows the public to watch our film in the best way possible and really keep them on the edge of their seat.

HMV is a British global entertainment retail chain and is the largest of its kind in the United Kingdom, Canada, and Ireland. The company also operates in Hong Kong and Singapore. HMV is a great place to advertise and sell our film as the company operates 379 HMV stores in the United Kingdom which shows that it is a successful and popular retail chain. With HMV selling a wide range of DVDs with different genres, Lullabye will fit into the horror section wonderfully. HMV also offer online shopping which is helpful for people who for whatever reason want to purchase online and have it delivered to them, this makes sure no one is missing out in terms of watching every great movie out there.

This is how our film 'Lullabye' would look if it's being promoted on the HMV website. If our film was on the HMV website it would allow people to be able to order it online or pre-order it so they can get it before anyone else. To make it look like HMV is advertising our film I used Adobe Photoshop and made sure everything

looked as realistic as the real HMV website.

I print screened the HMV website and opened it up in Adobe Photoshop where i erased the Harry Potter DVD which was where Lullabye currently is. I didn't erase everything, but just the name, the 'pre-order now' logo and the synopsis of the DVD. I then opened up our 'Lullabye' DVD onto the page and scaled it down to the

correct size and wrote the synopsis making sure the font looks the same as the font used on the other DVDs. And lastly i wrote the 'pre-order now' and put a white stroke on it to give it that white border.

There are also websites which only operate online and sell items through the internet and do not have a walk-in store. Examples of these websites where purchase is avaliable online include Play.com, Amazon and Ebay.

Play.com is a Jersey-based online retailer of DVDs, CDs, books, gadgets, video games, DRM-free mp3 downloads, and other electronic products, as well as clothes and accessories. Play.com is an alternative to HMV where shoppers have access to shop online for the item they want, with a simple search bar it makes life more simple. Play.com offer free shipping which allows the item to be shipped and delivered to the customer without an extra costing charge. By offering free shipping it invites customers to purchase on their store as they can purchase at the comfort of their own home and not need to spend an extra £3 on getting it delivered to them.

Here is a image of our blu-ray disc Lullabye and how it would look if it were on the play.com website where it can be purchased.

I have done the same process as i did with the HMV image and by making it look really realistic

it makes it look believable that our Lullabye film

is on the play.com website and can be purchased by the public.

Here i have done the same process with our magazine 'The Big Screen' on the WH Smith website. Popular magazines such as Empire make it onto the WH Smith website where they can be purchased and the public can also subscribe to a subscription which means every new issue of the magazine will be sent to their home for a price. If our magazine were to be popular it would also

have a subscription so our viewers can enjoy every issue of our magazine.

Here i can show our 'Lullabye' teaser trailer being promoted on the popular iPhone which is one of the most popular phones available these days. As the iPhone is so popular it is highly recognizable by a wide range of people and if our teaser trailer is promoted on the iPhone then more people may be more interested in it.

The iPhone is not just a phone, it also allows the viewer to be able to surf the internet, listen to music,

download apps, watch YouTube videos and even read books! So with the many different ways, when people are watching 'Lullabye' on the iPhone they can also leave their feedback on it and 'like' it so it can do everything that you can do on a laptop or a computer, this is why iPhone promoting our teaser trailer is a good way of promotion.

MEDIA PROMOTION

This is our teaser trailer 'Lullabye' on the NME website (I did not create this on Photoshop), our group is unaware as to how our teaser trailer got onto the NME website but it happens to be there, hopefully helping us promote it for more views. NME is a popular music magazine and although our video has nothing to do with music, it was put under the 'movie trailers' section which is great as our teaser trailer can be classed as 'movie trailers' and we hope that it being put on the NME website can allow a wider audience.

Lucy Luu